It’s that time again…. time to plan our the next catalog release. 2013 is just around the corner… (well we hope-we do have that Mayan end of the world thing to get through first!) Since we work so far ahead, at this point our 2012 release is old news to us despite it only being a few months old. Here in the studio we have been busy compiling trend research and creating new designs for next year.
I thought I would share a little bit on how we gather our info and create our trend presentations.
Compiling the trend info is our favorite part of the process. We sift through many reports and predictions and determine which future trends are the most applicable to us. The 2013 predictions are especially interesting and quickly inspired the studio. We create several visuals to help us tell the story. Here is a fun visual Julie made to share her findings. This “dress” is adorned with a collage of pictures and detailing of important highlights from the fashion runways.
Each designer created their own trend presentation and shared their inspirations with the team.
Once we decided on the 6 trend stories we wanted to focus on we put together some visual reference boards together. These consisted of magazine clippings and online finding that illustrated the overall idea we wanted to convey. Lastly, 6 additional trend boards are made. Aimee worked really hard to make these boards look really great and give us presentation tools we can be proud of.
And here they are… the end result, the 6 themes that inspired our 2013 line! Enjoy!
Stay tuned to see how all this inspiration fueled some seriously great designs to be release for 2013! We promise not to disapoint!