The inside wrap!
You may not have given much thought to the sorted past of that roll of gorgeous embossed foil gift wrap you bought for your best friend Jenny’s birthday gift, but believe me that paper lead an interesting existence before it became decorative cover for your latest “perfect gift”.
A long over seas voyage on a ship captained by a weathered curmudgeon, tough days in high heat, nights in freezing cold, dodging tidal storms… always thankful to be wrapped among its footage family…. ok I have been stuck in this airport way too long… but seriously, a lot goes into that shrink wrapped roll of gift decor!
A sampling of our Fashion Collection wraps... each with a little global heritage!
Since our studio is up in MA and our warehouse down in GA we rarely get to see the “behind the scenes” happenings of our product once the proofs are approved. So while down at the warehouse these last few days I took a walk about to see how things were going.
birds-eye view of the production area
Since the Christmas rush is about to begin there is a lot of product and prep going on. Incoming goods, products getting pulled for finishing and packing…. lots of bustle is about in the warehouse.
Here are a few interesting shots just for fun, and just maybe now you will have a little empathy for all those rolls of gift wrap at your local retailer. Have a little heart for the ones with a dent or a little tear they have had a hard life and just yearn for the chance to decorate your cherished gifts and the opportunity to make your friends and family smile! 
